The Aston Martin Lagonda was a luxury four-door saloon built by Aston Martin of Newport Pagnell, England, between 1976 and 1989. A total of 645 examples were produced at an average selling price of £150,000. The name was derived from the Lagonda marque that Aston Martin had purchased in 1947.
The car was designed by William Towns in an extreme interpretation of the classic 1970s “folded paper” style. It was as unconventional a design then as it is now. Car enthusiasts are fiercely divided on the car’s aesthetic value.
The Lagonda was the first production car in the world to use computer management and a digital instrument panel, although the computers in many of the original cars are failure-prone. The development cost for the electronics alone on the Lagonda came to four times as much as the budget for the whole car. The second series used cathode ray tubes for the instrumentation, which proved even less reliable than the original model’s LED display.
The Lagonda combined striking styling with opulent, club-like leather interior, and then-state-of-the-art instrumentation.
More on William Towns in future post.